Well from warranty point of view, even if the product is bought online or from another country, if the warranty is european, then the dealer shouldnt have any problems dealing with it.
ie think about used cars bought outside Finland. All warranty stuff are done by local dealers, no talks about sending it where you bought it.
Sheit service from Tunturi-Hellberg from my point of view.
These cases are "necessary evil" if you're an official dealer..