Onko tosiaan niin, ettei Suunnolle yrityksenä ole omaa ketjua? Jos on, niin jatkot sinne.

Menin DCRainmakerin sivuille katsomaan, josko olisi tarinaa Fenix 7:sta, mutta tämä pamahti ensin silmille:
Suunto Sold To New Owners (Again)

https://www.dcrainmaker.com/2022/01/...ers-again.html

Eli Amer:han myytiin kinuskeille ja nyt sitten ex-Amerista on divestoitus Suunto ja myyty jälleen kiinalaisille. Eri firmalle tosin. DCRainmakerilla tuon lisäksi hieman pohdintaa Suunnon jatkosta.

Mutta tämä aika lailla summaa tilanteen:
"As I’ve said before, I don’t think Suunto can meaningfully compete anymore at either the high end or the budget end. We only need to look at their competitors to see that. At their own admission during my discussions with them, they aren’t going to try and compete with Garmin and its Fenix series. They simply can’t. Not on features, and certainly not on accuracy anymore. Even competing with COROS & Polar is virtually impossible for Suunto in their Suunto 9 Peak series. In virtually every category, except perhaps navigation (and even that landscape is already changing with COROS having maps now), they’re significantly behind.

Meanwhile, at the low-end, it’s near impossible to compete with like-priced watches from Samsung and Apple that cater better to the very casual fitness realm. And if someone is more serious, both Polar and Garmin also offer similarly priced offerings that have far better screens and better apps/data."

Harmi. Takana loistava tulevaisuus.